Just heard the good word that the Simple Balance logo has been selected to be published next year in Rockport Publishers' Logo Lounge Master Library: Initials and Crests. I'm especially pleased because it was a mark I created for a dear friend of mine who is currently saving the world in Swaziland, Africa. It is actually she who came up with the great name for the company.
Massage is a form of natural healing so I really wanted to communicate that in the design. The type is very organic and hand-crafted while the two shapes represent natural elements. The green one represents land and the blue one represents water. They are both equal in size and together, they form a whole circle to symbolize balance, harmony and well-being. The negative space in between the two shapes forms the letter "S" for Simple Balance.
I'll let you know when it hits the shelves at your favorite bookstore and Hilary, I owe you some Shiner Bock and queso when you make it back.
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